New York Presbyterian
Clinical Minute
Clinical Minute is a series focused on doctor-to-doctor conversations, highlighting the latest advancements in medicine—whether in research, technology, or clinical trials.
Dr. Narula
First video in the series. Shot as a proof of concept with a small crew an one camera.
Dr. Hartl
The concept began to expand by incorporating key images that enhanced the content without distracting from it.
Dr. Schwartz
We found new ways to add creativity without toning down the concept. The key was introducing props for the doctor to interact with, like a skull and an iPad with key images, as well as taking the camera off the tripod to capture fresh angles.
Dr. Fenster
This marked the biggest creative step to date. Shot over two days, with one day featuring a three-camera setup, we captured our usual iPad shots that work great while also filming her walking on her equipment and explaining it in real time.