Mike’s Amazing X Jason Alexander
YEAR 1
When it comes to big opinions about diner etiquette, no one has more expertise than the man who played George Costanza: Jason Alexander. So for the Mike's Amazing campaign, we enlisted Jason to play every character within the diner universe to help people right the wrongs of diner mishaps with Mike's Amazing Mayo & Spicy Mustard.
Ran on the Super Bowl in 2025.
Never Order Diner Tilapia
All 7 Jason Alexanders explain why you never order diner Tilapia.
Diner Date
Jason getting a little spicy with himself
Director: Mike Aselton- Art’s & Sciences
Editor: Ian Mckenzie- Mackcut
YEAR 2
Building on last year’s campaign, we now unleash all our Jason Alexanders into the world, letting them run wild, whether at family BBQs or group therapy, the chaos never stops.
Family Reunion
Jason Alexander thinks he’s better than all the other Jason Alexanders?!??!
Group Therapy
Don’t get angry, get Mike’s Amazing
Director: Mike Aselton- Art’s & Sciences
Editor: Ian Mckenzie/ Zach Gentry- Mackcut